In the world of cinema, the interplay between power, people, and data is a fascinating and complex topic. This article delves into the insights shared at the Locarno Pro panel, where industry experts offered diverse perspectives on this very theme.
The Power Dynamics
Doris Ruth Eikhof, CEO of Design Otherwise, believes that power structures should take precedence. She argues that data is essentially the stories we tell about ourselves, and by addressing power dynamics first, we create an inclusive environment for all. This perspective highlights the importance of recognizing and challenging existing power hierarchies in the film industry.
People First: The Human Element
Andrea Occhipinti, president of Lucky Red, takes a people-centric approach. He believes that judgment, sensitivity, and personal experiences are crucial. Occhipinti's view emphasizes the role of intuition and human connection in the film industry, suggesting that data and algorithms should take a backseat to these innate qualities.
Data as a Tool
Yasmine Talli, acquisitions manager at mk2 Films, sees data as a tool to maintain power. Her perspective suggests that while data is important, it is the people behind the data who ultimately drive the industry. Talli's approach highlights the need for a balanced consideration of both quantitative and qualitative factors.
Conviction vs. Data: A Delicate Balance
The panel discussion also explored the delicate balance between conviction and data-driven decisions. Occhipinti shared that Lucky Red relies heavily on instinct and experience, citing successful examples like “Ida” and “Moonlight”, which defied conventional wisdom. Talli echoed a similar sentiment, emphasizing the importance of human aspects and emotion in decision-making.
The Role of Data in Distribution
While both mk2 and Lucky Red prioritize human factors, they also recognize the value of data. Talli explained that mk2 uses data as a form of market comparison, considering factors like a director's track record and festival attendance. Occhipinti mentioned that Lucky Red has a community that provides valuable feedback, which he considers a form of data. This highlights the evolving nature of the industry, where data and human intuition coexist.
A Group Effort
Talli also emphasized the collaborative nature of decision-making at mk2, involving a pool of readers and the acquisitions team. This collaborative approach ensures a diverse range of perspectives and reduces the reliance on a single individual's judgment.
The Bigger Picture
The panel discussion was part of a larger event, where film industry data analyst Stephen Follows presented thought-provoking insights. His presentation, “Fear, Lies, and the Illusion of Control,” raised questions about the role of “nepo babies” in top-grossing films and the profitability of indie films. These topics further emphasize the complex dynamics at play in the film industry.
In conclusion, the Locarno Pro panel highlighted the diverse and often conflicting perspectives on the interplay between power, people, and data in the film industry. It is a delicate balance, and the industry's future may lie in finding a harmonious blend of these elements. As an industry, it is crucial to recognize the value of both data and human intuition, ensuring that power structures are inclusive and that the human element remains at the heart of cinematic storytelling.
